Beauty Marketing Sticky post

How To Market Your New Beauty Product

Introducing a new, luxe product to the world is a tricky endeavor. Especially in the world of beauty, where there are new products constantly flooding into department stores carrying the latest in skincare and cosmetics. One thing most of the more popular brands have in common? Great marketing—something we’re all capable of providing with the right amount of skills and guidance. We’ve done our research … Continue reading How To Market Your New Beauty Product

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5 Holiday Marketing Tips For Your Brand

Holidays open up a large window of opportunity for small businesses to increase their sales, profits, and most of all…visibility. It’s like music to business owners’ ears. We all know that major holidays are a win win in the eCommerce world, but what great brands like Kate Spade know is that the minor, less celebrated ones can work in their favor just as much. For instance, … Continue reading 5 Holiday Marketing Tips For Your Brand

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Lattes & Laptops: A New Community For Bloggers, Creatives & Tech Enabled Businesses

Lattes • and • Laptops /‘lata(s) and lap, tap/ collective noun  A community for bloggers, creatives and tech enabled businesses who want to connect and inspire one another through meaningful conversations… and of course, over virtual lattes! This past Wednesday, Lattes and Laptops celebrated its pre-launch event at La Madeleine Country French Cafe located in Orlando, FL. The event boasted members of the community that ranged from bloggers, stylists, … Continue reading Lattes & Laptops: A New Community For Bloggers, Creatives & Tech Enabled Businesses

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From Into The Gloss Beauty Blog to Glossier Beauty Brand

There’s a growing trend of beauty bloggers launching their own product lines, and beauty blog “Into The Gloss” now turned beauty brand Glossier is showing you how it’s done. Beauty bloggers venturing off and creating their own beauty brands makes perfect sense. Emily Weiss, beauty editor and founder of “Into the Gloss” spent years cultivating an environment of in-depth analysis of tried and true beauty … Continue reading From Into The Gloss Beauty Blog to Glossier Beauty Brand

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Chic Takeaways for Your Events

Chic takeaways also known as a swag bag: a bag containing free gifts, typically given away to people attending an event, frequently for promotional purposes. Not to be confused with ‘goody-bags’— this term has become synonymous over the years with elaborate Hollywood parties hosting celebrities, entertainers, and socialites alike. These swag bags have gained so much popularity as the primary gesture of appreciation for attending … Continue reading Chic Takeaways for Your Events

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Why Videos Capture More Engagement Than Photos

  Vine: where it all began. One of the first social media platforms to embrace the power of a short, yet clever, and engaging video. Yes, we’ve always had YouTube, but YouTube had never forced anyone to get creative by requiring videos to be kept under a certain time frame. That limit is what developed the platform for other popular media sites to adopt their … Continue reading Why Videos Capture More Engagement Than Photos

Tips For a Successful Store Opening or Launch Party

When having attended fun and exciting events, it’s not often that the work it took to get everyone there comes to mind—until you have to plan one of your own. Planning an event can be a pretty tricky task, getting people to come is another; and what’s most important is the people who attend. If you’re looking to host an event for a store opening … Continue reading Tips For a Successful Store Opening or Launch Party

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Building Your Fashion Brand on Social Media

It’s 2016, and I’m sure by now everyone knows how much of an impact social media has had on consumerism—especially when it comes to fashion and top brands like Victoria’s Secret, H&M, and Chanel on Instagram that together, amass to over 60 million followers according to Iconosquare. Through carefully hired, savvy and seasoned marketing and public relations professionals, these brands have developed an understanding to … Continue reading Building Your Fashion Brand on Social Media

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How To Create Inspiring Flatlays

If you caught our blog post, ‘Creating Your Visual Story’ last week, you’re already aware of how important it is to create a unique and interactive page (or Instagram account, in this case) that will captivate your audience. There are many aspects to creating a great visual story that consist of videos and images—flatlays being one of them. Flatlays have become one of the most popular … Continue reading How To Create Inspiring Flatlays

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Creating Your Visual Story

We’ve always lived in a visual world—but with the introduction of social media, that world has become even bigger and companies now depend on the success of their visual content to reach and appeal to the masses. It is important to know how to effectively utilize visual content, like images via Instagram or videos via YouTube in your marketing campaigns to ensure they resonate well … Continue reading Creating Your Visual Story