It’s no exaggeration that social media has become the most influential form of global communication. Ranging from Twitter, Instagram, Youtube, Snapchat and other platforms, figures from celebrity, to political, and everyone in between all use social media as a leverage to reach hundreds of thousands- even millions of followers instantly. This is why many believe influencer marketing is on its way to become the next big thing in marketing and advertising.
What is influencer marketing? It’s simply a form of marketing, typically through the use of social media, which is focused on a specific, targeted group of individuals rather than the market as a whole. Companies have quickly realized consumers’ abilities to get an inside scoop on personalities they follow and admire through social media. So they look to these personalities ranging from celebrities, models, and top bloggers such as Chiara Ferragni, Aimee Song, Kristina Bazan to even growing influencers like LOOKLIVELUXE to help with their target audiences’ purchasing decisions when it comes to new or even existing products on the market.
For any company or brand looking to reach a targeted audience, social media influencers open up the perfect channel to naturally communicate with consumers instantly. Having a business exposed through a strong social media presence allows consumers to make purchasing decisions based on the ability to connect with other consumers, and learn about their experience with a certain product or service, rather than advertisements they’ve only seen or heard. This not only creates a more personal experience between the product and consumer, but allows products to get “real life” exposure when reaching their audience resulting in a more powerful marketing solution.
The digital market has not only provided a source of easy, instant, global exposure but it has also made it easier for businesses to track and analyze data about the target market and advertising performance. Any product or service advertised through social media is received and reciprocated with likes, shares, retweets, reposts and even comments that can be stored, creating valuable insight and feedback with high arbitrage and uninterrupted consumer experience.
Influencer marketing is playing an important role in advertising due to the world’s shift to social media. Companies are already using this form of marketing and some are sure to follow suit. A report from Salesforce stated that 70 percent of brands increased their social media spend this past year and we can only imagine how many will do so this year. So, if you’re looking for an opportunity to expose your product/services and directly influence your target market to make big profits with small effort, we suggest investing in some of the newer influencer markets asap! Don’t know how? Let us help you create a plan that influences your target audiences’ buying decisions successfully. You can find us at LOOKLIVELUXE.com! There’s also a great infographic from 40 PR firms explaining why it works and how to make it work right from the Back to Buckley blog.
Image via HerCampus.com