If you caught our blog post, ‘Creating Your Visual Story’ last week, you’re already aware of how important it is to create a unique and interactive page (or Instagram account, in this case) that will captivate your audience. There are many aspects to creating a great visual story that consist of videos and images—flatlays being one of them. Flatlays have become one of the most popular ways to display images on Instagram and has grabbed the attention of many due to the simple, yet effective way it elevates a normal photo. Creating an inspiring flatlay may seem like a daunting task, but there are plenty of tried and true methods that we’re more than willing to share with you, along with some beautifully inspiring sources for you to check out!
Consistency is key.
Whenever you’ve come across flatlays on Instagram—like the ones featured here, you may notice they all have some sort of theme expressed through colors, layout, props or something as simple as the same background. This creates a news feed that is simple, yet visually pleasing at the same time.
Lighting. Lighting. Lighting.
As everyone should know by now: lighting is everything. It is just as crucial with flatlays as it is with selfies by helping produce an image that is full of life, instead of a photo that is dull and boring. Take advantage of natural daylight by snapping photos next to a window and try to avoid creating shadows. If you’re not able to catch prime daytime lighting, you can always fake it by purchasing some light bulbs that create the same effect.
What makes flatlays so beautiful is the simplicity that is captured through the photos. If there are too many objects in the frame, it can become distracting and take away from the aesthetics of the photo. Try to keep it clean and organized, so the products you’re aiming to showcase are sure to stand out.
Practice makes perfect.
Just like taking the perfect selfie might take a couple of tries, (more than a couple…let’s be honest) taking the perfect flatlay will take just as much practice. Don’t get frustrated if you don’t get the hang of it the first time; be patient and play around with angles,lighting, and even themes until you find what works best for you. Most importantly, have fun! Flatlays are meant to be a creative representation of all your favorite things and personal style. Once you get the hang of it,they’ll add an interesting and fun element to your luxe feed.
Image via Jessica & Love