We’ve all seen the posts; Our favorite beauty, fashion, fitness, or lifestyle bloggers – an aesthetically pleasing scene, with a strategically placed product that we just have to get our hands on. Whether it be the hottest pair of Frends headphones, a trendy jacket from a small boutique, or the latest slimming tea that promises you’ll shed 30 pounds before your important social event, something about it makes us feel like we are missing out. That’s because these posts are often sponsored by a company to feature their products and that is their job. I.E. they are likely getting some sort of compensation usually in the form of free merchandise or money.
There are so many opportunities out there to get sponsorships, but figuring out where to start can be overwhelming. So if you’re ready to take the leap and monetize your brand, here is a bit of a guidance.
Find your niche and stick with it. Consistency is key in this industry. Your audience wants to know what they can expect from you and this will help you find sponsors that fit your personal brand the best.
This tip should be a no brainer, but in case we need to spell it out: produce great content, always. If you can’t market yourself, there is no reason a brand will want you to market for them. So make sure you are proud of everything you publish. It’s simple, if you don’t love it, don’t post it.
Start by featuring companies that you may be interested in working with for free. Tag them in social media and give good, but honest, reviews. If you catch their eye this give you’re the perfect window to spark a conversation about working together in the future.
Companies won’t approach you about sponsorship, and that’s okay. There is no reason to be discouraged if this doesn’t happen. That is where pitches come in and we have five steps to get started:
- Start with name and company/blog
- Make sure your message is personalized and includes why their products/services will fit in well with your brand
- Include statistics
- Include examples of sponsored posts you have done in the past if possible
- Sign with name, blog or website link and social media links…then send email
It takes two to tango. Like any other relationship, this should be a mutually beneficial. You can’t expect to get free products or money without being able to provide some sort of service for said company. So, find a company that fits your theme well and make sure you have something to offer them. After all, this is a business deal, not a handout.
On that note, when speaking directly with companies you should always keep the conversation professional and make sure your expectations are clear.
Don’t put all of those talented eggs of your’s into one basket. If one company says no, don’t be afraid to go back to the drawing board and find other companies that may be a better fit.
Be honest. If you wouldn’t be caught dead using a product in real life, don’t agree to sponsor the company. All the money or free products in the world cannot put a price on how much a good review for a product can hinder your reputation.
Most importantly, have fun with it! Be inspired, get creative, and love the companies your partner with. You will get out what you put in with sponsorships and it can be a blast learning new ways to use your brand.
We hope these tips will help you become the sponsored rock star that we know you are. But if you ever need a bit of a boost building that wonderful brand of your’s, LOOKLIVELUXE is here to serve.
Good luck and happy hunting!
Image via TheMistyMom