Living in the kind of modern society that is all about exclusivity and immediate availability demands that new ideas on how to share content be generated faster than ever. The ability to keep up with the digital evolution of this generation has become critical for businesses to stay ahead of the game, and part of our job here at LOOKLIVELUXE is to help you stay up to date with all the latest trends.
Live streaming has become the newest go-to trend for everything from fashion shows to politics—and for good reason. Video has the ability to easily convey imagery, emotion and meaning all in one, which quickly engages it’s viewers and becomes more memorable. With the most popular smart phone apps introducing live stream like: Twitter and Facebook, recording and sharing live videos is quickly becoming the next big thing. Everyone from reporters, to fitness trainers, world travelers and huge fashion brands are all embracing the trend. For the Spring/Summer 17 fashion shows, powerhouses like Lanvin, Moschino, Gucci, and Dior all had live streams of their runway show available to reach audiences across the world. The real time feed attracted many of those wanting to feel like the lucky attendees getting the first look at their favorite designers newest collection.
With all the momentum live video streaming has gained, all signs suggest it’s only going to continue getting bigger. Improvements are already being made for the quality of videos and media connection available for live streamers to produce top-notch videos. This is great news for bloggers who are looking for new ways to engage their followers. Make sure that what you decide to share is unique and loyal to your brand or image. For example, if makeup is your thing, try sharing an everyday makeup tutorial in real-time that’s simple and easy to follow. Your audience will appreciate a look they can easily adapt into their everyday routines.
Keep in mind, there are plenty of people out there trying to get their start with live video streaming, so don’t get discouraged if at first your viewers don’t reach the double digits. Like everything else in social media, garnering a loyal audience takes time. So in the meantime, experiment, find people who inspire you and work hard on finding what makes your brand unique and LUXE!