When beginning a new business, many entrepreneurs are faced with a very important question: to brand themselves or their product? As synonymous as these two aspects are when it comes to the early stages of building an empire, they also differ greatly. Branding is one of the most important tools for a successful product and is ultimately what will launch and maintain your business.
Don’t worry though, coming up with ideas for branding is such an exciting part of starting a new business! There are a lot of different things to consider, but we’re going to help you discover which direction of branding will work best for you!
Branding Your Product
One of the pros of choosing to brand your product instead of yourself is that your main priority is the products’ image. Every product begins with a vision, and when branding your product, you have complete and total freedom to experiment and curate everything you need in order to bring your vision to life. It’s important to think about who your ideal client is and what you want your business to represent. The name you choose, the logo, and even the aesthetic all contribute to the branding of your product. Take for example Glossier, a beauty start-up that in the past two years has reached A-list status due to the celebrities, models, and renowned make-up artists that swear by their products. A simple and easy aesthetic appeals to its younger audience, yet reaches those of a more mature audience as well. Their no-fuss approach to makeup has established them as a reliable brand among their loyal and newfound customers. If you’d like to know more about the brand, read our earlier post about it here.
Today, the best examples of entrepreneurs that brand themselves are bloggers! For a good few, it has become easier than ever to create a personal brand due to the outreach available through social media. Once someone establishes a solid following, they can begin to create products to offer their followers without having to create a separate brand entity because they are their brand. A great example is the popular Italian blogger from The Blonde Salad, Chiara Ferragni, who transformed her image into the Chiara Ferragni Collection. The brand has been a hit among her loyal followers and has even earned celebrity and fashion week attention. Pro: when adding a new aspect or changing the focus of the brand, you won’t have to worry about changing the overall brand of your business. You are your business, so customers who are influenced by you will quickly adapt to the changes.
In the end, your brand is a representation of yourself and you represent your brand. Whether you decide to brand one or the other, think about which works best for you and how you think your business would be best represented. Having a clear vision will make defining your own brand easier and eventually lead you to success!