In order to keep up in this fast-paced world, especially as a small business owner, you need to be aware of the many updates that are constantly occurring with some of the biggest social media platforms. Namely, Instagram, our favorite of them all. A number of changes have been made on the popular social media platform since the beginning of the year, and they don’t seem to be stopping anytime soon.
Their latest updates have expanded the way businesses and bloggers can share content and interact with their audience—which is great for us, and you as well!
When Instagram introduced InstaStories, it didn’t offer much more than a few seconds worth of video and fun text. Now with their new features, you’re able to share short videos, attach links with a ‘swipe up’ feature, share Boomerang photos, and tag other users. Popular magazines like Allure, are taking advantage of the newest updates to advertise products and giveaways; using the “swipe up’ feature to transfer users directly to their sites.
This new feature has been a long time coming. Now we can all save a little more storage on our phones by reducing the amount of Instagram snapshots and increasing the amount of saves to our profile. If you haven’t noticed, by tapping the small ribbon-like button on the bottom right of someone’s Insta posts, will save them right under your own profile. Only you can see what you saved, and all of your Insta inspiration is in one easy-to-find place.
Like and reply.
Definitely improving the way we interact with our audience, Instagram’s ‘like’ and ‘reply’ feature has made it easier than ever. Similar to Facebook, when someone comments on your posts, you can now ‘like’ or ‘reply’ to them directly. No more scrolling through comments trying to remember which username to tag or spending time replying to every single comments (even though that’s great B2C interaction), it’s more efficient for any small business owner or blogger and you don’t have to worry about leaving anyone out!
With so many new features added in 2016, we can’t wait to see what they present in 2017 to help make our feeds and interactions more interesting and unique.
Remember, a luxe, visually appealing feed is so important when gaining and retaining an audience. At LOOKLIVELUXE, we would be more than happy to help create one that best represents you and your business, while also increasing growth for 2017! Contact us!