Love is in the air, along with new opportunities to promote your business! With Valentine’s Day quickly approaching, what better time to think up a new, luxe marketing plan for the popular holiday. If you read our article from last fall on holiday marketing, you know that a smart businesswoman takes advantage of any opportunity to promote her business. With that being said, we have a few ideas for you that will boost your visibility and show customers you care!
When promoting on social media, getting your audience to be interactive really goes a long way. A giveaway that requires a strong call-to-action will increase traffic on social media and will help you get to know your audience better. Host a giveaway that requires followers on social media to share a post, tag your business, or follow a hash tag you created for a chance to win!
As business owners, we love our clients and we’re sure you love yours too. Why not give them something to smile about on the special day with special offers for your loyal customers! You can do anything from a buy-one-get-one, 14% off sale items, or a free gift with purchase. That’s sure to always put a smile on their face.
It’s for a good cause.
Did you know February is Women’s Health Awareness month? People always feel inclined to pitch in when it’s for a good cause, so having a promotion that also gives to charity is a wonderful way to celebrate women and the holiday. Try a promotion where a percentage of the proceeds go to an organization involved in celebrating and aiding women. Plus, it will create a great reputation for your brand.
Make it easy.
Don’t forget those who procrastinate each holiday. Make those last-minute gifters lives easier by taking a cue from major retailers like Sephora and putting together a Valentine’s Day set or basket, for a quick stop. Your customers will be grateful and will remember you the next time they’re running late.
It’s never too late to start planning, and we have plenty more ideas to help you market your brand—contact us and we’ll be happy to share!
Featured Image via Fashion For Lunch