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4 Steps to Turn Your Blog into a Career

Over the years, blogging has quickly gone from a source to share your personal style and preferences, to a source of revenue for those who can integrate their blog into the market. Many bloggers have turned their hobby into a full-time career, generating an income strong enough to support a living, travel the world, and grow their brand while doing it. Take for example, Danielle Bernstein of weWOREWHAT, who transformed her blog into a booming personal business with multiple beauty and fashion partnerships, as well as her own clothing line Second Skin Overall (SSO), or Julia Engel of Gal Meets Glam, whose blog features a plethora of designer items and top beauty brands. With such successful bloggers setting the bar, many are now trying to follow suit—and if you have the passion, determination and patience to do the same, we’re happy to share a few ways to get you started.

Find a marketable niche.

In order to receive revenue from your blog, you must focus on a topic that has the potential to sell. Zero in on a certain demographic and think about what’s important to them. Then, consider what you can do to separate yourself from all the other blogs (competition) out there at the moment, and what will make people come back for more? Many people can talk about the same topics, but it’s how you and your personality can talk about them that’s important.

Look into affiliate marketing.

If you haven’t heard, affiliate marketing is one of the most popular ways bloggers are generating revenue—all through a subtle form of promotion. There are many programs out there that offer information on how to get started, Amazon being one of the biggest, and easier programs to work with. Once you get started, you’ll be able to secure opportunities for income through product links you choose to promote on your blog.

Share your knowledge and expertise.

The same way companies charge for their products and services, you can as well. Whether it is personal or home styling, travel, or even social media related, you can offer sessions in your area or online, for people who want to learn more about getting involved in what you do and take advantage of your services. This would also be a great method to continue increasing traffic on your blog in the future!

Keep your followers happy.

One of the more difficult aspects of blogging, that many find true, is the ability to retain a loyal following. Throughout the process, you want to make sure your following continues to increase, so you have better opportunities for partnerships and more people to offer your services to. In order to keep readers interested, incentives to stick around is always a good idea. You can try anything from rewards for your followers, to contests and free services for a lucky few. Anything that keeps them happy will surely keep them around.

For every blog, there are different stages. Not only does it take time to begin a blog, but it also takes time to build it into an income generating business. But don’t get discouraged, there are plenty of opportunities out there for you to transform your blog from hobby to luxe career. Success doesn’t happen overnight, but extra help won’t hurt to get your wheels moving faster. Contact us and we’d be more than happy to work with you!


Featured image via weWoreWhat


4 thoughts on “4 Steps to Turn Your Blog into a Career

  1. I have to respectfully disagree about it being necessary to have a niche. While focusing on a single topic is definitely easier, there are plenty of multi niche blogs that are successful. Some are even personal blogs!

    Not everyone is cut out to blog about one topic. Especially not those of us who are passionate about writing in general.

    Blogs are limitless as long as you are willing to do the work.

    Liked by 1 person

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