As luxe professionals and business-savvy entrepreneurs, we can all agree that email marketing has become one of the most effective online methods in generating leads. It’s been proven to increase revenue and has become a strong sales channel for businesses all over. That in mind, we’ve all been guilty of immediately deleting emails whenever we receive an influx in our mailbox. So, how do you walk that thin line between being spammy and being welcomed?
Below we have 5 tips for you that’ll help you stand out and keep you out of the trash pile.
1. Create compelling subject lines.
When creating an effective subject line that will cause a customer to click ‘open’ and not ‘delete’, try to keep it brief and personal. Let them know you’re giving them something worth reading by clearly stating the benefit of the email. Depending on what you’re promoting, you can use a clever subject line with keywords to entice your customer and eventually lead them to your page.
2. Be engaging.
If you are familiar with your reader’s interests, decide on content that will prove valuable to them. To create leads, incorporate images that are relevant to your message. Since people process images faster than words, they’ll be able to get to the point quicker instead of deleting the email half way through.
3. Strong call-to-action.
The easier it is for your customer to access your CTA, the bigger the probability of increasing your site visits. Try to avoid generic spam language like, “click here” or “FREE,” and make sure to reinforce it two or three times throughout the message.
4. Have a simple landing page.
Your landing page should be a continuation of the email you provided but with thorough details for the reader on what is being offered and how to receive it. Whether your CTA is signing up, completing a registration form or downloading content, don’t ask for too much. A name, birthday or email address should suffice and is usually what most people feel free sharing.
5. Offer a follow-up.
Once everything has been completed on your customer’s side, the rest is up to you. Shoot them an email with the offer they’ve been expecting and provide them with a few other links back to your page with something else they might be interested in. The more time a customer spends on your page, the more comfortable they get, increasing the probability of them returning in the future and becoming a loyal customer.
As mentioned before, email marketing is one of the strongest ways for businesses to promote themselves. So you want to make sure you stand out among the high volume of email being sent. When an email is thoughtful and personalized, it translates into a genuine interest to build relationships with your customers—not just sell them products or services. Value your customers like we here at LOOKLIVELUXE value you! And feel free to contact us for more tips or information. We’d love to hear from you!
Featured Image via LoveStyleMindfulness