We believe that in order to truly market a service or product, you must be able to prove why it’s the best. People like to see the positive results of a service first hand; and when it comes to social media, if it’s equally as aesthetically pleasing as it is successful, then you’ve got a win. Take Alexandra Karam, CEO and founder of PostVu for example. Not only has she developed an app that makes it easier to remain consistent by planning out future posts and editing them all at once, but it also gives you the ability to develop a theme by previewing images prior to publishing.
It gets better. Alexandra is also a blogger with a great eye. She’s into beauty, fashion, design, food, and takes some amazing photos to document it all. It’s safe to say she has the experience and knowledge needed to stand behind and develop an app that works with your brand because she knows exactly what influencers like her need. We featured her app back in November in our Apps to LUXE-ify Your Instafeed post and had the chance to follow-up! So, read on to get to know the woman behind PostVu and her brand.
How would you describe your brand and how did you come up with it?
I would describe my brand as elegant and sophisticated but with some mystery and edge behind it. I believe in sticking true to oneself in life and when creating a business, so it was no different when I chose to create a brand that reflects who I am and what I’m interested in.
Who is your role model in business?
I have a few role models that come to mind, but if I had to choose it would have to be Jessica Alba. She took a vision and turned it into a company valued at over a billion dollars. How incredibly amazing is that? Not only is she a successful businesswoman, she’s a successful actress, wife, and mother who seems so humble and so confident in her own skin.
Who do you see your blog or brand collaborating with in the future?
In the future, I would love to see PostVu collaborations with different bloggers and brands that utilize the app. I think it would be amazing to get perspective and create something special with those who use and really benefit from everything the app has to offer.
Do you have any business or branding tips you’d like to share?
If you believe in your own vision, you don’t need anyone else’s validation or approval. Go and get it.
Women need to empower women. Women also need to be inspired by women. In order to do so, Alexandra’s tip on believing in your own vision is just the start to developing your own brand. Focus on what makes you unique and build onto that. If you’re having trouble discovering the piece of individuality that’ll help launch a brand, look to women who inspire you and support each other along the way. Start by visiting her site, AlexandraKaram, then, download PostVu to transform the way you plan your posts because, take it from us, social media planning can become quite the task. Feel free to contact us for advice on how to make the most of an app like PostVu and share with us who you’re inspired by!