13 Questions with the Twiirly Team

This week our Chief-in-LUXE and Founder and Lead Marketing Consultant Val Decena of LOOKLIVELUXE was interviewed by the Twiirly app Team. She has opened sessions for aspiring or fellow bloggers and business owners to engage with her on Twiirly. Because Val brings a keen eye, industry contacts, and insider knowledge to her influencer marketing and visual content strategy, she is a great source to connect with. … Continue reading 13 Questions with the Twiirly Team

LUXE Q&A with 42 Dubonnet’s Mother-Daughter Duo

As you may or may not know, we covered The Makeup Show again this year and this time we took to a very seducing beauty line filled with secrets, 42 Dubonnet. A newly launched mother-daughter cosmetic line that passes on beauty secrets from the 1920s. You know we definitely had to learn more about this beautiful vintage and Art Deco inspired brand, as we love this … Continue reading LUXE Q&A with 42 Dubonnet’s Mother-Daughter Duo

Nars Makeup

Turn The Makeup Show Orlando Into Your Next Business Opportunity

Attention all trendy, fabulous, and luxe makeup lovers in town: The Makeup Show is making another appearance in Orlando and you won’t want to miss it! Not only is this a great opportunity for makeup artists and enthusiasts to acquire new techniques and get inspired, but it’s also a great opportunity for brands to meet influencers and increase exposure for specific clients. The Makeup Show … Continue reading Turn The Makeup Show Orlando Into Your Next Business Opportunity

Share the Love and Promote Your Business This Valentine’s Day

Love is in the air, along with new opportunities to promote your business! With Valentine’s Day quickly approaching, what better time to think up a new, luxe marketing plan for the popular holiday. If you read our article from last fall on holiday marketing, you know that a smart businesswoman takes advantage of any opportunity to promote her business. With that being said, we have … Continue reading Share the Love and Promote Your Business This Valentine’s Day

To Brand Yourself or Your Product?

When beginning a new business, many entrepreneurs are faced with a very important question: to brand themselves or their product? As synonymous as these two aspects are when it comes to the early stages of building an empire, they also differ greatly. Branding is one of the most important tools for a successful product and is ultimately what will launch and maintain your business. Don’t … Continue reading To Brand Yourself or Your Product?

LOOKLIVELUXE

Increase Your Brand Awareness By Networking

With social media continuing to expand, it’s become easier than ever for individuals to develop their upcoming brands. The global outreach provided by the most popular social media apps, allows people like beauty bloggers and small businesses that are just beginning to utilize those platforms for expansion. Yet, with all the tools that have been provided, a little advice from some of the best goes … Continue reading Increase Your Brand Awareness By Networking

4 LUXE Ways To Promote Your Next Event

Marketing is not for the faint of heart. Marketing is a skill that encompasses many things, and the best marketing is done by those who research and observe their audience like a lion uses its intuition and agility to hunt its prey- I may watch just a little too much Animal Planet. (insert bashful emoji) The days of a company not giving a PR/Marketing professional a … Continue reading 4 LUXE Ways To Promote Your Next Event

From Into The Gloss Beauty Blog to Glossier Beauty Brand

There’s a growing trend of beauty bloggers launching their own product lines, and beauty blog “Into The Gloss” now turned beauty brand Glossier is showing you how it’s done. Beauty bloggers venturing off and creating their own beauty brands makes perfect sense. Emily Weiss, beauty editor and founder of “Into the Gloss” spent years cultivating an environment of in-depth analysis of tried and true beauty … Continue reading From Into The Gloss Beauty Blog to Glossier Beauty Brand

Tips For a Successful Store Opening or Launch Party

When having attended fun and exciting events, it’s not often that the work it took to get everyone there comes to mind—until you have to plan one of your own. Planning an event can be a pretty tricky task, getting people to come is another; and what’s most important is the people who attend. If you’re looking to host an event for a store opening … Continue reading Tips For a Successful Store Opening or Launch Party

Beauty Marketing

How To Market Your New Beauty Product

Introducing a new, luxe product to the world is a tricky endeavor. Especially in the world of beauty, where there are new products constantly flooding into department stores carrying the latest in skincare and cosmetics. One thing most of the more popular brands have in common? Great marketing—something we’re all capable of providing with the right amount of skills and guidance. We’ve done our research … Continue reading How To Market Your New Beauty Product