capture-your-style-book-the-luxe-blog

Capturing Your Style: 7 Tips For Personal or Business Brands

  Some of you may know about fashion and design blogger Aimee Song’s book Capture Your Style, and if you don’t, it’s a guide on how to really capture yourself and transform your photos for the gram’. We absolutely recommend her book and that’s why we feel it’s important to capture not only your personal style but to capture your business style as well. We already … Continue reading Capturing Your Style: 7 Tips For Personal or Business Brands

LUXE Q&A With Summer Crosley, Model & Life Conservation Coveteur

Through her modeling career that included features in Elle, Vogue, GQ, and Esquire magazines, she was able to travel and learn about the different cultures and lifestyles of others. Summer Crosley, a model represented by top model agencies such as Elite Models, Wilhelmina and 3D Model Agency in Cape Town, talks about how she learned the importance of ocean and wildlife. Summer has been working closely with conservation groups to … Continue reading LUXE Q&A With Summer Crosley, Model & Life Conservation Coveteur

leveraging instastories or insta live

Leveraging Instagram Stories & Instagram Live

Over the years, Instagram has expanded into a more interactive, engaging tool to invite your followers to see your company’s personality and touch. With Instagram Stories and Instagram Live, users can view live streaming videos, photos, and stories to be in the moment with you. Below, we will give a few ways to leverage Instagram live and Instagram stories for your brand’s benefit. Behind the … Continue reading Leveraging Instagram Stories & Instagram Live

Hope Is Not a Strategy, It’s a Feeling

Once upon a time, I was very naive and believed that if I were positive and hopeful things would work out. Being hopeful in life would be considered a law of attraction but in business, it’s just not really about that. Hope for business should not be a thing other than a feeling and is definitely not recommended as a resource. Instead, there should be … Continue reading Hope Is Not a Strategy, It’s a Feeling

The Pros and Cons of Co-branded or Cause-Related Marketing

A catastrophe takes place such as Hurricane Harvey and the city, state and country get together for a cause to help lessen the burden of those affected. You then see several companies jumping on the bandwagon to support the cause and voila, it’s cause-related marketing! It’s a marketing term coined by American Express that is a strategic way to promote the brand while giving back. Co-branding … Continue reading The Pros and Cons of Co-branded or Cause-Related Marketing

LUXE Q&A with 42 Dubonnet’s Mother-Daughter Duo

As you may or may not know, we covered The Makeup Show again this year and this time we took to a very seducing beauty line filled with secrets, 42 Dubonnet. A newly launched mother-daughter cosmetic line that passes on beauty secrets from the 1920s. You know we definitely had to learn more about this beautiful vintage and Art Deco inspired brand, as we love this … Continue reading LUXE Q&A with 42 Dubonnet’s Mother-Daughter Duo

Nars Makeup

Turn The Makeup Show Orlando Into Your Next Business Opportunity

Attention all trendy, fabulous, and luxe makeup lovers in town: The Makeup Show is making another appearance in Orlando and you won’t want to miss it! Not only is this a great opportunity for makeup artists and enthusiasts to acquire new techniques and get inspired, but it’s also a great opportunity for brands to meet influencers and increase exposure for specific clients. The Makeup Show … Continue reading Turn The Makeup Show Orlando Into Your Next Business Opportunity

Goal Planning for 2017

  Have you begun planning for 2017, because it’s quickly approaching and you know what they say, “new year, new beginnings.” Or in the case of small businesses, “new goals.” Right now is the perfect time to begin thinking about what it is you and your business want to accomplish in the upcoming year. Unlike New Year resolutions, which some people might find cliché—goal planning … Continue reading Goal Planning for 2017

To Brand Yourself or Your Product?

When beginning a new business, many entrepreneurs are faced with a very important question: to brand themselves or their product? As synonymous as these two aspects are when it comes to the early stages of building an empire, they also differ greatly. Branding is one of the most important tools for a successful product and is ultimately what will launch and maintain your business. Don’t … Continue reading To Brand Yourself or Your Product?

Holiday marketing

How Holiday Marketing Can Boost Your Brand and Sales

It’s that time of year again—shoppers are looking high and low for the best deals during the holiday season, which means: ‘tis the season to begin your luxe holiday marketing plans! We are well aware of the many benefits to providing your clients with special promotions during the holidays. Just take note from major retailers like Saks, Neimans, Nordstrom and Bloomingdale’s that offer deals during the … Continue reading How Holiday Marketing Can Boost Your Brand and Sales