capture-your-style-book-the-luxe-blog

Capturing Your Style: 7 Tips For Personal or Business Brands

  Some of you may know about fashion and design blogger Aimee Song’s book Capture Your Style, and if you don’t, it’s a guide on how to really capture yourself and transform your photos for the gram’. We absolutely recommend her book and that’s why we feel it’s important to capture not only your personal style but to capture your business style as well. We already … Continue reading Capturing Your Style: 7 Tips For Personal or Business Brands

LUXE Q&A With Summer Crosley, Model & Life Conservation Coveteur

Through her modeling career that included features in Elle, Vogue, GQ, and Esquire magazines, she was able to travel and learn about the different cultures and lifestyles of others. Summer Crosley, a model represented by top model agencies such as Elite Models, Wilhelmina and 3D Model Agency in Cape Town, talks about how she learned the importance of ocean and wildlife. Summer has been working closely with conservation groups to … Continue reading LUXE Q&A With Summer Crosley, Model & Life Conservation Coveteur

leveraging instastories or insta live

Leveraging Instagram Stories & Instagram Live

Over the years, Instagram has expanded into a more interactive, engaging tool to invite your followers to see your company’s personality and touch. With Instagram Stories and Instagram Live, users can view live streaming videos, photos, and stories to be in the moment with you. Below, we will give a few ways to leverage Instagram live and Instagram stories for your brand’s benefit. Behind the … Continue reading Leveraging Instagram Stories & Instagram Live

LUXE Q&A With Twiirly App Co-Founder Doreen Theverapperma

As most of you all know, I have been selected to join Team Twiirly. The new app that is designed to connect influencers and bloggers with their followers via video chat. Twiirly is quite different though, as it allows these admired bloggers to monetize their sessions. In becoming a Twiirly Blogger myself, I was asked 13 questions about who I am and how I created … Continue reading LUXE Q&A With Twiirly App Co-Founder Doreen Theverapperma

Nars Makeup

Turn The Makeup Show Orlando Into Your Next Business Opportunity

Attention all trendy, fabulous, and luxe makeup lovers in town: The Makeup Show is making another appearance in Orlando and you won’t want to miss it! Not only is this a great opportunity for makeup artists and enthusiasts to acquire new techniques and get inspired, but it’s also a great opportunity for brands to meet influencers and increase exposure for specific clients. The Makeup Show … Continue reading Turn The Makeup Show Orlando Into Your Next Business Opportunity

Goal Planning for 2017

  Have you begun planning for 2017, because it’s quickly approaching and you know what they say, “new year, new beginnings.” Or in the case of small businesses, “new goals.” Right now is the perfect time to begin thinking about what it is you and your business want to accomplish in the upcoming year. Unlike New Year resolutions, which some people might find cliché—goal planning … Continue reading Goal Planning for 2017

Holiday marketing

How Holiday Marketing Can Boost Your Brand and Sales

It’s that time of year again—shoppers are looking high and low for the best deals during the holiday season, which means: ‘tis the season to begin your luxe holiday marketing plans! We are well aware of the many benefits to providing your clients with special promotions during the holidays. Just take note from major retailers like Saks, Neimans, Nordstrom and Bloomingdale’s that offer deals during the … Continue reading How Holiday Marketing Can Boost Your Brand and Sales

Leveraging Social Media

Can’t stay way from social media? No worries, we can’t either! Social media can definitely have that effect! It can also have a positive affect on any company looking to expand areas such as growth, gain exposure or increase their customer/ employee engagement. These days, an entire brand can be built on a social media platform. According to Forbes, 78% of consumers claimed that posts … Continue reading Leveraging Social Media

Marketing Vs PR

Marketing and Public Relations are often used in conjunction when discussing business strategies. But are they really the same thing? While marketing is used as a strategy to place advertisements and directly encourage the consumer to act on the product or service, public relations focuses more on establishing relationships to earn more public recognition for the company. Although, they are different in purpose and execution, … Continue reading Marketing Vs PR