6 Tips To Flat Lay The LUXE Way

What exactly is a flat lay? Flat lay photography is simply taking a picture from straight up above, but surprisingly, there is more to it than that. Sparkly accessories, folded clothes, and magazine covers – #flatlay is currently “in”. Flat lays are a way to display your story with different pieces all at once in an aesthetically pleasing way. You see these great flat lays … Continue reading 6 Tips To Flat Lay The LUXE Way

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8 Tips on Marketing Your New Jewelry Line

So, you’ve created your own jewelry line and now you want to turn your passion into a selling machine. However, knowing where to start and how to stand out from other brands…is a whole different story, as it’s very challenging. Yet, with all that excitement you’re looking for ways to market your new jewelry to the world and haven’t got a clue on the next … Continue reading 8 Tips on Marketing Your New Jewelry Line

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Capturing Your Style: 7 Tips For Personal or Business Brands

  Some of you may know about fashion and design blogger Aimee Song’s book Capture Your Style, and if you don’t, it’s a guide on how to really capture yourself and transform your photos for the gram’. We absolutely recommend her book and that’s why we feel it’s important to capture not only your personal style but to capture your business style as well. We already … Continue reading Capturing Your Style: 7 Tips For Personal or Business Brands

leveraging instastories or insta live

Leveraging Instagram Stories & Instagram Live

Over the years, Instagram has expanded into a more interactive, engaging tool to invite your followers to see your company’s personality and touch. With Instagram Stories and Instagram Live, users can view live streaming videos, photos, and stories to be in the moment with you. Below, we will give a few ways to leverage Instagram live and Instagram stories for your brand’s benefit. Behind the … Continue reading Leveraging Instagram Stories & Instagram Live

Hope Is Not a Strategy, It’s a Feeling

Once upon a time, I was very naive and believed that if I were positive and hopeful things would work out. Being hopeful in life would be considered a law of attraction but in business, it’s just not really about that. Hope for business should not be a thing other than a feeling and is definitely not recommended as a resource. Instead, there should be … Continue reading Hope Is Not a Strategy, It’s a Feeling

The Pros and Cons of Co-branded or Cause-Related Marketing

A catastrophe takes place such as Hurricane Harvey and the city, state and country get together for a cause to help lessen the burden of those affected. You then see several companies jumping on the bandwagon to support the cause and voila, it’s cause-related marketing! It’s a marketing term coined by American Express that is a strategic way to promote the brand while giving back. Co-branding … Continue reading The Pros and Cons of Co-branded or Cause-Related Marketing

Only Hire People Passionate About Your Brand

It’s that time again! Each semester or quarter you will find many marketing firms like LOOKLIVELUXE and other businesses recruiting interns! With classes set to resume soon and students eager to obtain internship credits to satisfy their curriculum, we are happy to announce that we are also accepting fall internships. While internships are temporary, I still find it very important to bring people on board … Continue reading Only Hire People Passionate About Your Brand

LUXE Q&A With Twiirly App Co-Founder Doreen Theverapperma

As most of you all know, I have been selected to join Team Twiirly. The new app that is designed to connect influencers and bloggers with their followers via video chat. Twiirly is quite different though, as it allows these admired bloggers to monetize their sessions. In becoming a Twiirly Blogger myself, I was asked 13 questions about who I am and how I created … Continue reading LUXE Q&A With Twiirly App Co-Founder Doreen Theverapperma

Everything That Glitters Isn’t Always Gold

I’m sure you have heard the saying, “all that glitters isn’t gold” or some version of it in songs or other articles. I believe the saying holds so true with business. I once thought that because I wanted the freedom of not clocking in for anyone and that if I was to hustle for any company to make a living, it would be for myself–that … Continue reading Everything That Glitters Isn’t Always Gold

Attracting Your Ideal Client

It’s no secret that most of us have favorites when it comes to who we want to work with. It could be your favorite brand or your favorite customer, also known as your ‘ideal client.’ But what if the customers who want your services or products are not your ideal client or target market? Do you ever find yourself wondering why the services or products that you created … Continue reading Attracting Your Ideal Client