leveraging instastories or insta live

Leveraging Instagram Stories & Instagram Live

Over the years, Instagram has expanded into a more interactive, engaging tool to invite your followers to see your company’s personality and touch. With Instagram Stories and Instagram Live, users can view live streaming videos, photos, and stories to be in the moment with you. Below, we will give a few ways to leverage Instagram live and Instagram stories for your brand’s benefit. Behind the … Continue reading Leveraging Instagram Stories & Instagram Live

Hope Is Not a Strategy, It’s a Feeling

Once upon a time, I was very naive and believed that if I were positive and hopeful things would work out. Being hopeful in life would be considered a law of attraction but in business, it’s just not really about that. Hope for business should not be a thing other than a feeling and is definitely not recommended as a resource. Instead, there should be … Continue reading Hope Is Not a Strategy, It’s a Feeling

The Pros and Cons of Co-branded or Cause-Related Marketing

A catastrophe takes place such as Hurricane Harvey and the city, state and country get together for a cause to help lessen the burden of those affected. You then see several companies jumping on the bandwagon to support the cause and voila, it’s cause-related marketing! It’s a marketing term coined by American Express that is a strategic way to promote the brand while giving back. Co-branding … Continue reading The Pros and Cons of Co-branded or Cause-Related Marketing

Only Hire People Passionate About Your Brand

It’s that time again! Each semester or quarter you will find many marketing firms like LOOKLIVELUXE and other businesses recruiting interns! With classes set to resume soon and students eager to obtain internship credits to satisfy their curriculum, we are happy to announce that we are also accepting fall internships. While internships are temporary, I still find it very important to bring people on board … Continue reading Only Hire People Passionate About Your Brand

LUXE Q&A With Twiirly App Co-Founder Doreen Theverapperma

As most of you all know, I have been selected to join Team Twiirly. The new app that is designed to connect influencers and bloggers with their followers via video chat. Twiirly is quite different though, as it allows these admired bloggers to monetize their sessions. In becoming a Twiirly Blogger myself, I was asked 13 questions about who I am and how I created … Continue reading LUXE Q&A With Twiirly App Co-Founder Doreen Theverapperma

Everything That Glitters Isn’t Always Gold

I’m sure you have heard the saying, “all that glitters isn’t gold” or some version of it in songs or other articles. I believe the saying holds so true with business. I once thought that because I wanted the freedom of not clocking in for anyone and that if I was to hustle for any company to make a living, it would be for myself–that … Continue reading Everything That Glitters Isn’t Always Gold

Attracting Your Ideal Client

It’s no secret that most of us have favorites when it comes to who we want to work with. It could be your favorite brand or your favorite customer, also known as your ‘ideal client.’ But what if the customers who want your services or products are not your ideal client or target market? Do you ever find yourself wondering why the services or products that you created … Continue reading Attracting Your Ideal Client

13 Questions with the Twiirly Team

This week our Chief-in-LUXE and Founder and Lead Marketing Consultant Val Decena of LOOKLIVELUXE was interviewed by the Twiirly app Team. She has opened sessions for aspiring or fellow bloggers and business owners to engage with her on Twiirly. Because Val brings a keen eye, industry contacts, and insider knowledge to her influencer marketing and visual content strategy, she is a great source to connect with. … Continue reading 13 Questions with the Twiirly Team

The New Instagram Features to Improve Engagement

Number one rule to success: never take the easy way out. That includes what some may consider lesser important projects, like social media. But, us LUXERs know just how important it can be to a brand and how it can help to majorly increase clientele and overall presence in the market. We’re aware that this type of engagement requires quite the commitment. It’s not an … Continue reading The New Instagram Features to Improve Engagement

Alexandra-Karam-PostVu-Interview

LUXE Q&A With PostVu’s Alexandra Karam

We believe that in order to truly market a service or product, you must be able to prove why it’s the best. People like to see the positive results of a service first hand; and when it comes to social media, if it’s equally as aesthetically pleasing as it is successful, then you’ve got a win. Take Alexandra Karam, CEO and founder of PostVu for … Continue reading LUXE Q&A With PostVu’s Alexandra Karam